We had to pause when we read that 80% of children under the age of 5 who use the Internet are on their way to becoming as addicted to it as we are: in other words, once kids this age go online, most of them return to it at least once a week.
The finding, from a new study on children's media consumption conducted by The Joan Ganz Cooney Center (Cooney is the creator of Sesame Street), and written by Aviva Lucas Gutnick, Michael Robb, Lori Takeuchi and Jennifer Kotler, also found that kids still spend more time watching TV than they do surfing the web.
The headline was put into perspective for us when we read that much of what kids this age are doing online is essentially the same as what they do when they're sitting in front of the TV: watching videos. So it's not like they're busy bidding up a collector's edition of Thomas trains on eBay or checking their Facebook feeds while we're scrambling to get dinner ready...or at least not yet. Some of these savvy tots, about 36%, are multitasking just like we grown-ups do, watching TV and surfing the web at the same time. So their more active participation in the wider world of the Internet is probably not far off.
Are you surprised, or does it all make sense to you given what you allow your own kids to do and what you see among friends?
Editor's Note: Story updated at 12:58pm PST to reflect correction to statistic: Original story read as if 80% of kids overall were using the Internet, rather than 80% of kids under 5 who use the Internet do so more than once a week.