A First Look at Eddie Bauer's Latest Baby Collection For Target

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If you're part of an adventurous family, then you're bound to have a few Eddie Bauer pieces in your closet. Though the company specializes in outdoor apparel and accessories, its venture into the baby market has been so successful that they're at it again with the new First Adventure. Sold exclusively at Target, the collection features durable baby gear that utilizes the same innovation as the company's outdoor items. But you don't have to be a frequent camper to appreciate the line. From trips around town to bedtime, the main goal of First Adventure is to make life easier for moms on the go. Take a look at the sleek baby gear, now available exclusively in Target stores and online.

Surefit Infant Car Seat

Surefit Infant Car Seat

The Surefit car seat ($111, originally $140) has a five-point safety harness that protects your little one from every bump in the road.

Portage Stroller

Portage Stroller

The easy-to-collapse stroller ($80, originally $100) is great for small spaces.

TriTrek Travel System

TriTrek Travel System

This stroller and car seat combo ($192, originally $240) has everything you need for a weekend away.

Front Baby Carrier

Front Baby Carrier

With a removable infant insert, this baby carrier ($55, originally $70) grows with your little one.

Three-in-One Wood High Chair

Three-in-One Wood High Chair

The wooden high chair ($111, originally $140) gives your kitchen a sophisticated look as well as storage with its towel and bib bar.

Complete Care Playard

Complete Care Playard

This three-in-one play yard ($119, originally $150) includes a bassinet for sleeping and a changer for taking care of dirty diapers.

Infant Travel Bed

Infant Travel Bed

For those who frequently visit the grandparents, this padded compact bed ($36, originally $45) provides a safe space for baby to sleep when they travel.

iPad Holder

iPad Holder

This kid-friendly iPad holder ($24, originally $30) makes it easier for tech-savvy tots to play with your tablet.