Think Super Bowl ads are just for big and well-established companies? That's usually the case, but tonight, GoldieBlox, the Oakland-based start-up founded by Stanford grad Debbie Sterling to show girls that engineering and fun aren't mutually exclusive, made Super Bowl history when it became the first small business to ever advertise during the big game. Following a video featuring revised lyrics to the Beastie Boys' "Girls" that went viral late last year, GoldieBlox won Intuit's Small Business Big Game contest, earning them a coveted ad spot during the most watched television show of the year.
Though the company ran a 30-second version of their new "Here Us Roar" ad during the game, they released a full-length version online! Take a look above, and keep reading to see the viral video magic GoldieBlox created previously.
GoldieBlox & Rube Goldberg "Princess Machine"
Does it get any more awesome than using the Beastie Boys to promote girl power? We don't think so either! And that's just what GoldieBlox, did during holiday season. In an ad that ran online, three young girls and six engineers use toys found throughout a house to create a megacontraption. The company changed the lyrics of the Beastie Boys' "Girls" from the overtly sexist (such as, "Girls — to do the dishes, Girls — to clean the bathroom") to lines like, "It's time to change! We deserve to see a range, 'cuz all our toys look just the same, and we would like to use our brains. We are all more than princess maids . . . " They had an 8-year-old record the rap and created what just may be one of the most inspiring videos we've ever seen! Unfortunately, the company got into a bit of a legal dispute with the surviving Beastie Boys and had to remove the song from the ad, but you get the drift!
GoldieBlox Breaks Into Toys R Us
For the company's first foray into the world of viral videos, GoldieBlox changed the lyrics of Queen's famous "We Are the Champions" to "More Than a Princess. We Are the Champions." The Summer 2013 ad, which showcased an army of young girls storming the aisles of a Toys R Us and turning their backs on Barbies, pink toys, and princess gear, quickly earned more than a million views and introduced parents to the STEM educational toy company.