Innovative Adoption Ad

Couple Seeks Baby With Help of Billboard

The adoption process can seem long and arduous at times. So in hopes of expediting the process of adopting a second child, a Maryland couple has purchased billboard advertising over a New Jersey turnpike that informs drivers that they are prospective parents. The couple, "Orna" and "Jay," already have one adopted son but found that adopting a second child is even more challenging, with birth mothers often seeking parents who have no children.

"We feel as a couple our goal is to market ourselves to as many people [as possible] to let them know there's an option for their 16-, 18-, 20-, or 25-year-old young woman who isn't ready to be a mom," Jay says. "What we hope to find is that one unique situation where someone picks up the phone or goes to our website and says, 'Hey I can give a great gift to this couple.'"

To find out why the couple chose the $2,000 per month New Jersey billboard site, read the whole story on The Huffington Post.

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