POPSUGAR Moms

She's Not Your Grandma's Barbie

Jun 18 2014 - 7:57am

In her 55-year lifespan, Barbie has had a whopping 150-plus jobs — from aerobics instructor (1984, with a resurgence in 2009) to surgeon (1973), to US president (2000). This year, she's making waves with what very well may be her most exciting venture yet — an open-to-your kids' interpretation of entrepreneur [1].

Developed by Ruth Hander, the message behind the iconic doll's latest incarnation is: "If you can dream it, you can be it," and encourages girls to have the confidence to be anything that they want. The doll even has her own LinkedIn page, where she'll stay connected with her key business contacts. In honor of the launch of Entrepreneur Barbie, Mattel has partnered with eight female business owners to offer young girls real-life inspiration. The list includes the founders of Rent the Runway, Girls Who Code, One Kings Lane, and more. The doll is for sale now [2] for $13, and corresponding activities and inspiration [3] are free over on Barbie's homepage.


Source URL
http://moms.popsugar.com/moms/New-Entrepreneur-Barbie-35014009