Welcome to the world of pint-sized kids and babies who keep up with the Kardashians. With TV shows like TLC’s Toddlers &Tiaras shining the spotlight on parents who push their toddlers to strut their stuff (including makeup, false eyelashes and spray tans) in a quest to win sparkly crowns, and an increasing number of spas offering services for the three-and-under set, the backlash can't be far behind.
Just ask moms of daughters like Ava G., a Circle of Moms member with a toddler, who says that the sexualization of infants and toddlers warps a young girl's developing self esteem.
“I don't want to send my daughter the message that she is not good enough," seconds Juleah W. "If she thinks I have to put her in heels, a wig, make-up, and spray-on tan before I think she is cute, I have failed."
Adds Kristen G., writing in the Moms of Little Princesses community, “Little girls shouldn't wear suggestive clothing. I have a hard time understanding why some parents dress their little girls up like Hoochie Mamas. I for one don't want my little girl to lose the innocence of childhood any sooner than she has to.”
And Emily R. says Toddlers and Tiaras is "absolutely ridiculous."
“Whatever happened to letting little girls be little? Instead of playing with dolls she's off having her nails done?" she adds, incredulously.
Not everyone thinks it's so ridiculous however. Spas like the Little Diva Day Spa in Erie, PA. and Spa Babies in Denville, N.J. are hoping to capitalize on the trend by offering pedicures to girls as young as two.
And hope they may well continue: many moms will have none of it for reasons that are purely pragmatic:
"Kids don't need that. Waste of money," says Joanna G. "If anyone gets to go to the spa, it's me."
(For the viewpoint of moms who put their daughters on the pageant circuit, see Striking a Pose: Moms Debate Children's Pageants and Modeling)
The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, POPSUGAR.