Shark Tank's Back! See the Show's Ingenious Pitches For Moms

If you're a fan of ABC's Emmy-winning Shark Tank, we know how you're spending your Friday night. The show returns tonight (8 p.m. EST) with a two-hour season premiere, and we're especially excited to check out the pitch for a new invention designed to help tired moms and dads swaddle their babies with ease. In anticipation of the show's return, we're taking a look back at 10 Shark Tank success stories that are targeted specifically toward families. From a newfangled sippy cup to a photo book subscription service, the market for mom-focused innovations is on fire!

The Sharks: Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; real estate mogul Barbara Corcoran; venture capitalist Kevin O'Leary, "Queen of QVC" Lori Greiner; fashion and branding expert Daymond John; and technology innovator Robert Herjavec

Zoobean
Zoobean

Zoobean

Husband-wife duo Jordan Lloyd Bookey (the former head of K through 12 education at Google) and Felix Brandon Lloyd (Washington DC's educator of the year) pitched their company, Zoobean, in April 2014.

Jordan described the service as "Pandora for children's apps and books," combining input from expert curators with data to create a customized reading and learning library for your child based on his or her age, interests, and abilities.

Their pitch was a success, as Mark Cuban invested $250,000 for a 25-percent stake in the company.

Coverplay
Coverplay

Coverplay

The "first slipcover for play yards" was founded by a duo of mom entrepreneurs, Amy Feldman and Allison Costa, in 2007, with the goal of creating a product that provides a cleaner, safer environment for babies and toddlers. When they discovered that they had more orders than they could keep up with, Feldman and Costa took Coverplay to Shark Tank and left with a $350,000 investment from Barbara Corcoran.

Ava the Elephant
AVA the Elephant

Ava the Elephant

Tiffany Krumins took to Shark Tank in 2010 with her concept for Ava the Elephant, a medicine dispenser that's designed to take the fear and anxiety out of giving kids their meds. Krumins was the first woman to receive an investment from one of the sharks — hers totaled $55,000 for a 55-percent stake in the company from Barbara Corcoran.

Soy-Yer Dough
Soy-Yer Dough

Soy-Yer Dough

Sawyer Sparks developed Soy-Yer Dough, a gluten-free alternative to Play-Doh, when he was a freshman in college. He successfully pitched to Shark Tank in 2009, and the product is now being sold in all 50 states and across the globe.

Drop Stop

Drop Stop

When QVC's Lori Greiner lent her name (and her buy-in) to Drop Stop, it led to instantaneous success on her home shopping channel.

These smart car seat gap fillers prevent everything from French fries to spare change to Matchbox cars from falling between your seats (where, as every mom knows, they're likely to never be seen again!).

Veggie Mama Garden Pops

Veggie Mama Garden Pops

Mom-of-two Theresa Fraijo appeared on season five of Shark Tank with a pitch for Veggie Mama, a line of all-natural frozen fruit and veggie bars targeted at picky eaters.

Mark Cuban and Barbara Corcoran joined forces with an offer of $75,000 in exchange for a 20-percent stake in the company.

Yubo

Yubo

Frustrated with tough-to-clean traditional lunch boxes (and all of those Ziploc baggies that accompany them), parents Paul and Cyndi Pedrazzi set out to bring a smarter school lunch solution to the market. Enter the Yubo, a customizable, hygienic, and eco-friendly alternative. The duo accepted a deal from Robert Herjavec for $150,000 for a 30-percent stake in the company.

Lollacup

Lollacup

Frustrated by the lack of options in the straw sippy cup market, Hanna Lim came up with the innovative design for Lollacup. Its flexible straw with its weighted end allows tots to sip whether the cup is tilted or not. Robert Herjavec and Mark Cuban teamed up to invest in the business, which has since expanded to include a three-piece toddler mealtime set.

GrooveBook

GrooveBook

Targeted at parents whose photos often remain trapped on their devices, Brian and Julie Whiteman came up with GrooveBook, a photo book app that sends its subscribers a monthly album of up to 100 of their favorite photos. The best part of all? It's just $2.99/month.

Mark Cuban and Kevin O'Leary teamed up to make an investment of $150,000 for 80-percent of the rights to license GrooveBook as a service to other companies.

Freshly Picked Moccasins

Freshly Picked Moccasins

When she noticed a deficit of well-made baby shoes on the market, Susan Peterson sat at her kitchen table with a bag of scrap leather and a mission to figure out a solution back in 2009. Soon after, Freshly Picked was born. The tiny moccasins are made of stretchy, durable leather that conforms to kids' feet, and most importantly, stays on.

Daymond John invested in the company at $150,000 for 25-percent ownership. Freshly Picked has since gained a cult following amongst the celebrity set, with its fans including Kim and Kourtney Kardashian, Jessica Alba, Jamie King, Jessica Simpson, Beyoncé, and Victoria Beckham.