This Ad Featuring an Ice-Cream-Pooping Unicorn Is 100% Not a Joke

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Talking about poop is a little bit taboo — unless you have a toddler, then it's probably all you talk about — but Squatty Potty is going there with its advertisement for a bathroom stool that helps kids poop.

Apparently, science shows that the way we sit on the toilet to, um, relieve ourselves, is all wrong. With the Squatty Potty, you sit on the toilet as normal, but with your feet and legs elevated on a little stool that sits in front of you — the purpose being to loosen the muscles in your tush to make it easier to go.

Exhibit A:

The weird yet hysterical commercial is actually pretty genius — everyone loves ice cream and everyone certainly loves unicorns, especially kiddos. So watch the video to giggle a bit while you learn some science, because, "No, Squatty Potty is not a joke — it will give you the best poop of your life, guaranteed."