The new Nike commercial is out and it is making quite an impact. I have overheard several moms discuss the commercial and how sweet the "chubby" boy is. Um, yes, of course the boy is absolutely sweet but, "chubby"?
No, he is not chubby, the child is obese. Please understand, the boy is sweet. I want to hug him — and take him to the closest produce department at Trader Joe's. I also want to have a discussion with his parents. Are they involved? When your child's weight is spiraling, perhaps the parents should question what they are eating?
He is not alone — obesity rates are up a third in the past 30 years and we have lost sight of what is a healthy weight.
Our country alone spends $150,000 billion in obesity-related health problems every year. Yes, there is big (no pun intended) money to be had in unhealthy people.
Physical education is the first thing, after art of course, to be cut in our school systems.
Then children go home from school for hours and hours of TV, (full of advertisements for processed foods and the pharmaceuticals to fix all of your problems) and sit. Hours upon hours.
We have to wake up in our country, there is a major food crisis going on. Cancer, heart disease and obesity are all reaching epidemic proportions — processed food, GMOs and inactivity are the primary culprits.
The vast majority of obesity is preventable. Here are three ways parents can help:
- Take the Nike challenge...family style. Challenge yourself and your family to unplug for a week. Be active. I do not mean you have to run a race, but just be active. Take a walk after dinner. Play soccer with your kids in the front yard or go on a leaf hunt around the neighborhood. Play, talk and enjoy each other's company. You will be amazed at what a difference it makes with your entire family dynamics.
- Have your kids help with dinner. Children love that. Talk about food — the benefit and function of whole foods. Make grocery shopping a learning experience for you both.
- Read labels together. Kids are fabulous at it and if your child cannot pronounce the ingredients, do not buy it. The fewer ingredients, the better.
Moms have more power in changing things than we are given credit for. And to be honest, it is going to take moms getting involved to change things. It is up to us. Remember you buy the food in the family. Not your children and certainly not the advertising commercials. Get involved. You vote for a product every time you purchase it. Vote real food, whole food and non-GMO. What did you vote for today?
The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, POPSUGAR.